ZYN Loyalty Program
With the majority of sales flowing through indirect retail, ZYN currently has limited visibility of the LANU (Legal Age New User). ZYN Rewards addresses this by creating a simple, benefits‑led registration experience and a compelling rewards ecosystem. The programme starts with transactional points for purchases and expands to include referrals, auto‑delivery, events and content engagement, building an ongoing relationship with the brand.
(Client)
Philip Morris International
ZYN
(Year)
2026
(Services)
UX Design, UI Design
Problem Statement
ZYN sells mostly through indirect retail, so Philip Morris don’t get much direct insight into their adult customers. Unlike tech, where people expect to register, FMCG sign‑ups are rare, which means fewer people join and engagement stays one‑off instead of ongoing. The result is patchy data and weak emotional connection, making it hard to deliver timely, personalized rewards and content that keep people coming back.
Solution
The plan is to roll out ZYN Rewards in simple steps: start by giving points for every can scanned so repeat buyers feel recognised, then layer in more ways to earn like referring friends, signing up for auto‑delivery, and joining brand events, and finally use quick profile updates and short questionnaires to fill in the data gaps. Along the way, keep people excited with a rewards catalogue that actually feels worth it, plus early access to new flavours, ZYN Labs drops, and brand updates. Everything plugs into one system so every action earns, builds a richer picture of each customer, and unlocks more tailored rewards and content that keep them engaged over time.
ZYN Loyalty Program
With the majority of sales flowing through indirect retail, ZYN currently has limited visibility of the LANU (Legal Age New User). ZYN Rewards addresses this by creating a simple, benefits‑led registration experience and a compelling rewards ecosystem. The programme starts with transactional points for purchases and expands to include referrals, auto‑delivery, events and content engagement, building an ongoing relationship with the brand.
(Client)
Philip Morris International
ZYN
(Year)
2026
(Services)
UX Design, UI Design
Problem Statement
ZYN sells mostly through indirect retail, so Philip Morris don’t get much direct insight into their adult customers. Unlike tech, where people expect to register, FMCG sign‑ups are rare, which means fewer people join and engagement stays one‑off instead of ongoing. The result is patchy data and weak emotional connection, making it hard to deliver timely, personalized rewards and content that keep people coming back.
Solution
The plan is to roll out ZYN Rewards in simple steps: start by giving points for every can scanned so repeat buyers feel recognised, then layer in more ways to earn like referring friends, signing up for auto‑delivery, and joining brand events, and finally use quick profile updates and short questionnaires to fill in the data gaps. Along the way, keep people excited with a rewards catalogue that actually feels worth it, plus early access to new flavours, ZYN Labs drops, and brand updates. Everything plugs into one system so every action earns, builds a richer picture of each customer, and unlocks more tailored rewards and content that keep them engaged over time.
ZYN Loyalty Program
With the majority of sales flowing through indirect retail, ZYN currently has limited visibility of the LANU (Legal Age New User). ZYN Rewards addresses this by creating a simple, benefits‑led registration experience and a compelling rewards ecosystem. The programme starts with transactional points for purchases and expands to include referrals, auto‑delivery, events and content engagement, building an ongoing relationship with the brand.
(Client)
Philip Morris International
ZYN
(Year)
2026
(Services)
UX Design, UI Design
Problem Statement
ZYN sells mostly through indirect retail, so Philip Morris don’t get much direct insight into their adult customers. Unlike tech, where people expect to register, FMCG sign‑ups are rare, which means fewer people join and engagement stays one‑off instead of ongoing. The result is patchy data and weak emotional connection, making it hard to deliver timely, personalized rewards and content that keep people coming back.
Solution
The plan is to roll out ZYN Rewards in simple steps: start by giving points for every can scanned so repeat buyers feel recognised, then layer in more ways to earn like referring friends, signing up for auto‑delivery, and joining brand events, and finally use quick profile updates and short questionnaires to fill in the data gaps. Along the way, keep people excited with a rewards catalogue that actually feels worth it, plus early access to new flavours, ZYN Labs drops, and brand updates. Everything plugs into one system so every action earns, builds a richer picture of each customer, and unlocks more tailored rewards and content that keep them engaged over time.